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林书豪市值直追科比 高达1400万美元体育界排第6

2017-10-13 03:08体育英语 浏览:

林书豪市值直追科比 高达1400万美元体育界排第6 [www.enbus.cn 免费英语学习网站]

 

Sales of his number 17 jersey are robust and the social media aggregation website Topsy says that over the past seven days, “Lin” has been mentioned more than 140K. He even got a shout-out on Twitter from Phoenix Suns’ point guard and two-time NBA MVP Steve Nash.

On Feb. 4, Lin played his first starring role for the New York Knicks as the point guard racked up 25 points in 95-92 win over the New Jersey Nets. Lin-mania kept building as the undrafted Harvard graduate outplayed Kobe Bryant in a 95-82 victory over the Los Angeles Lakers on Friday, and then on Saturday Lin helped lead his NBA team to a 100-98 squeaker over the Minnesota Timberwolves, the team’s fifth-straight win.

Although Bryant says he “doesn’t even know what Lin has done,” shareholders in Madison Square Garden, Inc., the parent company of the Knicks, do: Since February 4th MSG’s stock price has increased from $29.32 to $3.15, or 6 percent, adding $139 million to the company’s market value. During the same period the S&P 500 has gone up less than 1 percent.

How much is the Jeremy Lin brand worth, assuming he assisted in the stock’s appreciation and remains the real deal? Numerous factors impact MSG’s stock price, of course. But aside from Lin most of the news surrounding MSG in recent weeks has been negative, including its battle with Time Warner and its recent earnings release which showed profits falling 22 percent in the second quarter compared with the prior year.

The Knicks had $226 million of revenue during the 2010-11 season, roughly equating to 20 percent of MSG’s overall revenue. Obviously, you cannot assign Lin one-fifth ($28 million) of MSG’s $139 million increase in market value since he began his magical run (in the past we have determined athlete brand values are the amount by which their endorsement income exceeds the average of the top peers in their sport, but that methodology can’t be applied to Lin, who was a no-name player until very recently).

But we can still get a reasonable estimate. The New York Times reports that Lin has helped push up television ratings for the Knicks 66 percent over last season. So if we give Lin credit for half of the $28 million, his brand weighs in at $14 million, which would place him tied with Bryant for sixth among the top athlete brands in the world.

I expect Lin’s endorsements to reach that mark in the near future if he can keep up his stellar play on the hardwood.

北京时间2月14日,对于林书豪过去五场比赛的表现以及这种表现为全世界带来的震撼,在此就算我什么也不说,相信所有的球迷也都能够如数家珍。今天据Yahoo体育报道显示,凭借着过去短短一周多时间的表现,林书豪已经成为了体育世界中个人市场价值涨幅最快的运动员。

据称,在林书豪爆发的过去一周之中,作为尼克斯合作上市公司的麦迪逊花园广场股票价值也随之上涨了6%,为公司直接增加了1.39亿的市值。更为不可思议的是,在这期间,美国标准普尔500指数的上涨幅度只有不到1%,这也就意味着麦迪逊花园球馆股票的上涨几乎全要归功于林书豪一人,与股票市场行情无关。

由此,Yahoo体育通过更为详细的分析,得出了林书豪个人市场价值的大致数目。

上赛季,纽约尼克斯的整体收入为2.26亿,基本相当于麦迪逊花园广场全年市值的20%。当然,至此还不能主观的认为林书豪凭借着过去一周多的表现就已经将他的个人市场价值提升到了1.39亿的20%,即2800万美元。从另一组《纽约时报》提供的数据来看,在林书豪爆发的这一周中,全美尼克斯比赛的收视率上涨了66%。综合上述两个精确的数据,Yahoo得出了最终的结论:林书豪现在的个人市值大致可以推断为2800万美元的50%,也就是1400万美元。

在全球运动员个人市场价值的排名中,林书豪的1400万美元已经足以和科比-布莱恩特平起平坐,居整个体育界的第六位。对于现在的尼克斯来说,林书豪完全可以称之为一棵摇钱树。有意思的是,能够在如此短暂的时间内迅速将个人市值提升到1400万美元的度,林书豪也堪称是体育界的第一人。

可以预计,如果林书豪能够将自己这样的状态继续保持下去,尼克斯本赛季赚个满盆盈钵将没有任何问题,无论是在比赛的收视率、球馆的上座率还是广告的价值上,林书豪这块金字招牌都将是目前无人可以替代的。而对于林书豪个人来说,如果他能够在未来仍然和本周一样高效,那么他未来的赞助商合同,同样也将会是一个相对于他现在年薪来说的天文数字。
(以上新闻内容转自新浪网)



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